Sunday, November 15, 2020

What is Digital marketing?



What is digital marketing?


Digital marketing means advertising through digital channels such as social media, mobile applications, email, web applications, search engines, websites, or new digital media.

In simple terms, digital marketing is all forms of marketing products and services, including electronic devices. It's how a company gets its message across to its best prospects and consumers today.

Now let's see how digital marketing works!

Digital marketing is not that different from traditional marketing, because in both cases, companies seek to build mutually beneficial relationships with prospects, prospects, and customers.

However, digital marketing has replaced traditional marketing because it is strategically designed to reach today's consumers.

Let's take an example for better understanding:

Think about the last important purchase you made. This can be a car, laptop, or hire someone to fix your roof. Regardless of what you buy, you've probably already started searching the internet for the best options, features, brands to choose from, and more. Your final purchase decision will be based on the reviews you read online, the opinions of friends and family, and the prices.

Hence, most purchasing decisions start online.

The key is to come up with a digital marketing strategy that will take you to all the places your target users have left and then use different channels to connect with them.


Types of digital marketing:

Search Engine Optimization (SEO): SEO is the process of optimizing your website to rank higher on search engine result pages, thereby increasing the traffic your website receives. The channels that benefit from SEO include websites, blogs, and infographics.

Content Marketing: Content Marketing means creating and distributing content that is valuable, relevant, and consistent to generate brand awareness, traffic growth, leads, and customers.

Social media marketing: Social media marketing means promoting your brand and your content on social media platforms to increase brand awareness, increase traffic, and generate leads for your company. The channels you can use in social media marketing include:

  • Facebook
  • Instagram
  • Snapchat
  • Linkedin
  • Pinterest
  • Twitter 

Pay Per Click (PPC): Pay Per Click is an advertising model that allows marketers to run ads on an advertising platform and pay publishers every time they click on an ad. The purpose of PPC advertising is to get the viewer to click through the advertiser's website or app where the visitor can perform a valuable action, e.g. B. buy the product.

Affiliate Marketing: This is a type of performance-based advertising where you receive a commission for promoting other people's products or services on your website. Affiliate Marketing Channels Include:

  • Host video ads on Youtube
  • Publish affiliate links from your social media accounts.

Email Marketing: This is a form of direct marketing that uses email to promote products or services in your business. Email is widely used to promote content, discounts, events, and to direct people to company websites. The types of emails you can send in an email marketing campaign include:

  • Blog subscription newsletter.
  • Subsequent emails to website visitors who have downloaded something.
  • Welcome email to customers.
  • Holiday promotions for loyalty program members.
  • Similar tips or a series of emails to feed customers.

Digital marketing is a very broad and deep topic. You can learn more about digital marketing and its apps from Edu4sure, and explore other topics such as finance, sales, and marketing, mobile marketing, English, entrepreneurship, and more.

I hope this helps.

Thank you very much!

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